|
 |
How clear is your brand
proposition? Do people actually know what you do, why you are different
and why they should care? How concise is your elevator pitch, how compelling
the strategy? Are your products clearly understood, the benefits well
defined? It's not what you mean. It's what you say.
How you talk to people determines the perception they will have of you
... leader or loser. In talking to different audiences – your colleagues,
your customers, your investors, your partners, the channel, analysts or
the press – every single communication says more than you think.
Persuasively articulating your brand and your business is fundamental in
building understanding and agreement with your strategies and actions.
Your messaging, communications, presentations and briefings are how you
turn colleagues into evangelists, inquirers into buyers, allies into alliances,
cynics into believers, and the media into your mouthpiece.
|
|
